Black Friday and Mixed Marketing
Why's it gotta be black Friday?
In this episode we take a look at Black Friday and what it means in a COVID world. Also, we touch on the uptick in interracial couples being used in commercials.
As if Thanksgiving didn’t already come with its own problematic history, here comes Black Friday/Cyber Monday to make this weekend particularly special. That’s why this week the Unicorns are discussing Black Friday and the surge of multiracial people/couples in advertisement. In this episode we chat about: o The impact of Covid-19 and the participation of Black Friday o Should we cancel Black Friday? (As if it were possible) o The exploitation of low income and marginalized people groups during these extreme sales. o The continued struggle for small/locally owned businesses o We question the motivation of the usage of biracial couples in mainstream advertisement…why isn’t it sitting right for us? o Shopping with your morals o What does real representation look like in advertisement? Continuing last year’s tradition, we celebrate “Ungrateful Tuesday” where we share all the things from this past year that we could do without. As always, we end with a palette cleansing Happy Place, *hint – we got lace and aquatic vibes.
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